Marketing & Branding

Getting your name out there and pulling in the crowds is a complex situation. McGuigan Concepts can maximize your ability to bring those potential customers to your doorstep. The possibilities to spend marketing dollars out in the marketplace are almost unlimited but the amount of dollars you have to spend always is! That’s why it is very important that you maximize each and every dollar going out wisely and utilize the full potential or return for your money spent. McGuigan Concepts continually seeks out opportunities to implement in-house strategies to keep the costumers coming back. You’ve always heard “Word of Mouth is the best advertising” and by in house marketing we will get the word out! We also specialize in creating the necessary relationships with the surrounding community, targeting specific audiences. We will give you the ability to increase restaurant traffic and increase sales with programs within the restaurant, allowing for increased check averages and guest counts.
New concepts must ensure they come out with blazing guns and in such a way as to draw attention and hold an audience. Blow it out!  Be the talk of the town! This is where McGuigan Concepts will walk you through every step of the initial Grand Opening, creating initial awareness of your brand and making sure the brand sticks. Once we have helped you to capture your target by bringing in the customers, it is imperative to maintain their expectations with the operations quality standards and in house marketing tools. We call this the “Four Walls Approach”.   At McGuigan Concepts, in order to maximize your marketing dollars, we target your specific base first with Community Partnerships and public Relations, Promotions, Local Event promotions, Local Sales Programs, and General Local Media Brand Advertising.

The restaurant logo is usually the first interaction you will have with a potential costumer. It has to tell the reader not only the name of the place, but what it’s all about. It has to convey the price, atmosphere, and professionalism of the establishment. All successful companies have strong brand names and logo’s associated with their success. The logo is like a bookmark, that when seen by the reader, immediately tells them all about the establishment inside. It is important to use, and reuse the logo in strategic ways, as to build up brand recognition when identified. The font, the colors, the shape, the readability, positioning the size and the branding are all important factors when designing the logo. The McGuigan Concepts design artists are very good listeners! A good graphic designer has to listen to the needs of his client and then adapt the graphics to meet their goals. From logos to promotional materials, at McGuigan Concepts, our work speaks for itself!  View more by visiting our portfolio

They say a picture is worth a thousand words! As the internet continues to gain popularity, this is an area of marketing your establishment that really can boost your sales! McGuigan Concepts employs a full time web designer to accommodate your wildest expectations when it comes to promoting on the internet. Whether you want a simple informational website or a full blown interactive site for reservations and feedback, we have what you need. We will also assist you with your domain registration and hosting, and setting up e-mail accounts for your key employees. Our web designer will customize your website to your specific needs within the budget of the marketing goals. We can update and monitor the site for you or you can have total control yourself. Whatever you feel comfortable with. We will show you how you can update prices, advertise daily specials, send out mass mailings, and enter new promotions with ease.